Independent businesses come together to encourage local holiday - WDRB 41 Louisville News

Independent businesses come together to encourage local holiday shopping

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LOUISVILLE, Ky. (WDRB) -- The push to shop local this holiday season officially kicked off over the weekend, with Small Business Saturday being promoted across Louisville.

At Work the Metal in Butchertown, customers perused the store for holiday decorations and gifts. Co-owner Jack Mathis said they've been pleasantly busy--something that's good for not only their store but others in the neighborhood.

"It brings people into the neighborhood so they can experience the neighborhood as well as our store," said Mathis. "And maybe they'll bring money into a place to eat, or another place to shop besides ours."

Marda Tasman of Louisville was shopping stores in NuLu Saturday with her out-of-town guests. She said she usually buys about half her gifts at local stores, the rest she orders online.

"They have a little bit of everything and the price points are great," said Tasman, who thinks shopping local gets easier every year, with new stores constantly opening their doors. "I think there's a lot more coming into town, and I like that not everything is on Frankfort Ave. and Bardstown Road anymore."

Small Business Saturday was created by credit card giant American Express four years ago. In Louisville, the movement now includes giveaways and prizes for those who shop local.

Frankfort Avenue will host "Shop Small on the Avenue" from Friday, Nov. 28 through Sunday, Nov. 30. Fourteen local eateries and retailers have donated items for the contest, and the items will be displayed at each of their locations.

Shoppers can pick up a contest form at any of the participating businesses, and every time they make a purchase at a participating business, they will get a stamp. Once three stamps have been collected, shoppers can drop off their contest form at the business whose prize they want to win.

The Louisville Independent Business Alliance (LIBA) is also offering incentives to shop local.

According to LIBA, shoppers can collect receipts from five member businesses by January 5, mail in or present the receipts for review at one of the sponsor sites (Revelry Boutique Gallery or Feeders Supply), and be entered into a drawing to win $1000 in gift certificates. Customers can also tag #holLOUdays in social media posts to be entered to win $250 in gift certificates.

"If you shop in multiple locations and collect your receipts, we can put you in the drawing to win a prize," said artist Meredith Cunningham who works at one of the participating businesses, Revelry Boutique Gallery.

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