Ugly Christmas sweaters mean big business for local retail store - WDRB 41 Louisville News

Ugly Christmas sweaters mean big business for local retail stores

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LOUISVILLE, Ky (WDRB) - The ugly Christmas sweater craze is hotter than ever right now, and stores like Nitty Gritty have been preparing all year.

"We're a vintage clothing store and costumes so it's really what we cater to is dressing people in fun outfits," said Terri Burt, owner of Nitty Gritty.

Burt told WDRB that between Halloween costumes and ugly Christmas sweaters, October to December is her busiest time of year.

"It's two back-to-back seasons for us that are really fun that bring people in the store," Burt said.

But it hasn't always been that way.

"It started, I'm thinking about six years ago, and every year, we get more and more sweaters," she added.

Some sweaters at Nitty Gritty have bells. Others have snowmen, and some are homemade.

"About three years ago, I found this fabric that was so hilarious I felt like I needed to do something with it. So I got it and I made about 20 sweaters and they flew out of here. So this year I made 100," said Amy Kunzler, manager of Nitty Gritty.

She's spent more than 200 hours over the course of the last six months making ugly Christmas sweaters.

She's confident they will sell out.

"There's a little hot gluing going on too, but for the most part, we're sewing all summer," Burt said.

Burt told WDRB the demand for ugly Christmas sweaters has grown every year, which has been good for business.

"All ages are looking to have more fun at their party with maybe a little goofy some kind of attire. That makes it more fun," she said.

Burt says if you're in the market for an ugly Christmas sweater, you better get one soon because they're selling fast.

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