Allstate brings 'Watch for Motorcycles' sign campaign to Louisvi - WDRB 41 Louisville News

Allstate brings 'Watch for Motorcycles' sign campaign to Louisville

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A “Watch for Motorcycles” sign in downtown Atlanta. Courtesy: Allstate A “Watch for Motorcycles” sign in downtown Atlanta. Courtesy: Allstate

LOUISVILLE, Ky. (WDRB) -- Allstate Insurance is urging Louisville drivers to watch out for motorcycles. The company is bringing its Once is Never Enough campaign to the city.

The initiative is designed to help reduce the number of motorcycle crashes at the intersection of Bardstown Road and Grinstead Drive -- one of the city's busiest.

"We're putting up four signs just like this, 'watch for motorcycles'," Allstate Agent Larry Hatzell explained. "Just to keep the drivers aware that motorcycles are out there, and to watch out to keep the riders riding."

Since 2006, there have been more than 120 motorcycle crashes on Bardstown Road.

Louisville is the 37th city to get the motorcycle warning signs.

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