Jim Beam urban distillery coming to 4th Street Live - WDRB 41 Louisville News

Jim Beam urban distillery coming to 4th Street Live

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LOUISVILLE, Ky. (WDRB) -- Beam Suntory on Wednesday announced plans for an "urban stillhouse" and "visitor experience" in downtown Louisville.

As WDRB reported on Monday, the new tourist draw will be at 4th Street Live, where the company already has second-floor offices.

The 4,300-square-foot urban stillhouse will include "a small working distillery, a bottling line, a tasting experience and a variety of branded merchandise available for sale," according to a release from Beam. It will be located on the first floor of 4th Street Live below the company's office space.

“This project is another example of the growth of bourbonism in Louisville,” Louisville Mayor Greg Fischer said in the press release. “Our city's bourbon experiences are attracting a new type of tourist and that leads directly to economic growth and job creation. The Urban Stillhouse also expands the bourbon experience down Fourth Street, creating a density of spirits tourism locations downtown.”

Downtown Louisville will soon be home to a number of bourbon tourist draws, including the new Evan Williams Bourbon Experience on W. Main Street and the planned Old Forester distillery on E. Main Street at Whiskey Row.

“The Jim Beam Urban Stillhouse will be a must-stop destination in the heart of Louisville that will complement the experience offered at our Jim Beam American Stillhouse in Clermont (Ky.),” Kevin Smith, vice president, Kentucky Beam Bourbon Affairs, said in the release.  “In Louisville's most exciting downtown area, the Jim Beam Urban Stillhouse will provide a unique hands-on opportunity to experience the heritage and craftsmanship of bourbon on weekdays, weekends and evenings, and we believe it will serve as a trailhead for the increasing number of visitors to Kentucky's bourbon distilleries.” 

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