CRAWFORD | UK-U of L hoops rating down, but still tops ESPN tele - WDRB 41 Louisville News

CRAWFORD | UK-U of L hoops rating down, but still tops ESPN telecasts for the year in Louisville

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By Mike DeZarn, WDRB.com. By Mike DeZarn, WDRB.com.
LOUISVILLE, Ky. (WDRB) — As always, the basketball matchup between the University of Kentucky and the University of Louisville brought big television ratings, but viewership for the game in the Louisville market this year was down 10 percent from last year's regular-season meeting.

According to figures provided by The Nielsen Co., UK and U of L drew a 32 rating, 54 share once the game telecast picked up on ESPN2 with the game in progress. While down from the CBS telecast of a year ago, that rating checks in as the most-watched ESPN event in the Louisville market of 2014.

UK won the game 58-50 in the KFC Yum! Center.

ESPN2 televised its lead-in of Indiana and Georgetown to completion through an overtime period. The viewership of UK-U of L once the coverage began translates to about 210,240 households in the Louisville market tuned into the game. Last season, when the two met on Dec. 29 in a CBS telecast, an estimated 235,200 households were watching the game in the Louisville market.

Each ratings point represents about 6,570 homes in the market. The share of viewership is the percentage of televisions in use watching a particular event. The Louisville designated market area includes Jefferson County and 36 surrounding counties in Kentucky and Southern Indiana.

In general, viewership of the big sports events was down slightly from a year ago in Louisville. The NCAA title game between UK and Connecticut drew a 47.5 rating, 65 share locally, down about six percent from the 50.6/73 that U of L and Michigan drew in the title game in 2013.

Here's a look at some notable TV sports events of the past year in the Louisville market only. The list isn't exhaustive, meaning there are some things I've left out (mostly NFL games). If there are events you're interested in numbers for, shoot me a note via Twitter @ericcrawford. In general, I try to Tweet out the ratings for significant sports telecasts in Louisville the morning after they air:

UK-Michigan Elite Eight game (CBS) 55.6/64
UK-UConn NCAA championship game (CBS) 47.5/65
Super Bowl (FOX) 46.9/63
UK-Wichita State NCAA second round (CBS) 35.5/57
U of L-Saint Louis NCAA second round (CBS) 33.0/41
UK-U of L regular season (ESPN2) 32.0/54
U of L vs. UK in the NCAA Sweet 16 (CBS) 31.8/58
UK-Kansas State NCAA first round (CBS) 27.7/44
UK-Wisconsin Final Four game (TBS) 24.6/37
U of L-Manhattan NCAA first round (TNT) 24.5/36
UK-U of L football (ESPNU) 23.5/40
U of L-Florida State football (ESPN) 21.7/31
U of L-Notre Dame football (NBC) 21.4/36
U of L-UConn basketball regular-season finale (CBS) 20.4/39
U of L-UConn AAC championship game (ESPN) 20.3/36
U of L-Miami football (ESPN) 19.9/29
BCS National Championship game (ESPN) 18.0/26
Teddy Bridgewater's first NFL start 1(FOX) 15.3/26
UK-Mississippi State football (CBS) 15.5/31
U of L-Ohio State basketball (ESPN) 15.1/24
UK-Texas basketball (ESPN) 15.1/23
UK-Florida basketball regular-season finale (CBS) 14.9/31
UK-Kansas basketball (ESPN) 13.6/21

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