LOUISVILLE, Ky. (WDRB) -- Let's hope Cupid is armed with deep pockets this Valentine's Day.
The average sweetheart is expected to fork over about $142 for gifts and Valentine's Day merchandise.
That's up more than $10 compared to last year.
Overall holiday spending is expected to total nearly $19 billion.
More than half surveyed say they'll buy candy for their sweeties.
Traditional favorites like flowers and jewelry, round out the list.
Copyright 2015 WDRB News. All rights reserved.