Valentine's Day spending expected to hit record high - WDRB 41 Louisville News

Valentine's Day spending expected to hit record high

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LOUISVILLE, Ky. (WDRB) -- The National Retail Federation expects Americans to spend $18.9 billion this Valentine's Day. That's the highest estimate since the NRF starting tracking the holiday 12 years ago.

According to a press release, the average person will spend $142.31, up from $133.91 last year.

The survey results showed candy as the most popular gift option this Valentine's Day, with more than 50 percent planning to buy sweets for their loved one.

There was a line out the door at Muth's Candy Shop in Louisville's NuLu neighborhood Thursday afternoon, and the owners said it will only get busier as the holiday nears.

"People don't want to keep Valentines candy for a long time and have to hide it, so its a short week, but it's very busy," said Sarah Vories of Muth's Candies. "If people want to come, I tell them to come early in the morning, that's when you've got your best chance of not standing in line."

A fourth generation member of the Muth family, Vories said the stores online orders doubled over last year.

"People just like the convenience of it," she said. "It's easier to go through someone else than ship it themselves."

Whether its Muth's Candies or 1-800-Flowers, UPS can take credit for the logistics behind a majority of Valentine's Day shipments.

UPS says it will ship more than 110 million flowers, along with plenty of gourmet foods and sweet treats. Packages will be transported in temperature controlled aircraft and refrigerated trucks.

"On a typical day we may see one or two of these refrigerated trucks throughout our entire system in Louisville, but a day like today, we'll see six or seven during the day, each one filled with 2,500 boxes of flowers or steaks," said UPS World Port Spokesperson Jeff Wafford.

At World Port alone, Wafford said they'll sort at least ten times as many refrigerated packages than they usually do.

"Valentines Day is one of the busiest weeks of the year for us. It's second only to Cyber Week and the week right before Christmas."

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