LOUISVILLE, Ky. (WDRB) -- Forget loving logistics -- UPS now wants to be known as problem solvers.

The shipping giant launched its new campaign "United Problem Solvers" Monday.

The new commercials were largely shot at World Port in Louisville and feature real employees.

A World Port spokesperson said the campaign is about the company's ability to not only move goods, but approach customers business problems on all levels.

The new commercials hit air waves this week.

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