Panera Bread launches first ever city-wide delivery in Louisville
LOUISVILLE, Ky. (WDRB) -- Louisville is now the first place in the nation to receive city-wide delivery from Panera Bread. The company launched its campaign this week, claiming 80 percent of the city's workforce can now get salads, sandwiches, and bowls delivered to their office.
Panera revolutionized the ordering process in 2014 with the launch of Panera 2.0, a system that allows customers to customize their order and pay through a digital platform. As part of Panera 2.0, the St. Louis based company launched delivery.
Now, the company is expanding the delivery platform--launching city-wide delivery in Louisville this week.
"This is the first time in Panera's history when we've said, we're going to deliver to everyone that's within a radius of our cafes," said Panera's Executive Vice President Blaine Hurst.
As the former vice-chairman and president of Louisville based Papa Johns, Hurst thought Louisville would be a great place to launch city-wide delivery.
"I'm from here -- or I feel like I'm from here, I lived here longer than I've lived in any other city in my life -- we said let's do it in Louisville. It's a great city, its great town," said Hurst. "This is going to be a great place to prove our ideas."
As part of the launch of city-wide delivery this week, Panera will now reach most of Metro Louisville homes and businesses.
"We will have coverage today -- when we open up -- of about 55 percent of the residential areas and 80 percent of the workforce," he said. "Hopefully by the end of the year we'll be pretty well built out."
Hurst said delivery in downtown Louisville won't be available until July 2015.
Copyright 2015 WDRB News. All Rights Reserved.