REPORT: 40 percent of American households now streaming favorite - WDRB 41 Louisville News

REPORT: 40 percent of American households now streaming favorite programs

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LOUISVILLE, Ky. (WDRB) -- Forty percent of American households are now streaming their favorite programs -- that's according to a new report - from Nielson.

It found four in 10 homes with traditional television have an online streaming account, such as Netflix, Hulu or Amazon. It also found most customers are families, young, or middle-aged.

Media giants like Time Warner and Viacom are now offering video subscriptions directly to consumers without using cable providers. Just last week, HBO announced it would be doing the same.

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