Paul: Republicans should use technology more to spread message - WDRB 41 Louisville News

Paul: Republicans should use technology more to spread message

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LOUISVILLE, Ky. (WDRB) -- During a visit to Texas, Kentucky Senator Rand Paul announced his staff will work to develop new campaign software -- another sign that Kentucky's Rand Paul will make a run for the White House.

From his Sunday afternoon party with "liberty movement" aficionados, Paul appeared at a festival event examining how technology is reshaping politics, participated in a Twitter town hall and on Monday opened an Austin office devoted to using technology and data-driven analytics to help him zero in on supporters.

Paul said his South by Southwest stint was more about wooing tech-savvy campaign staffers and supporters than rewriting the campaign playbook.

"Why am I here, as a politician and potential candidate? Paul asked. "Because we can use technology to reach out and spread a message in extraordinary ways."

Some say the move could help him reach a younger voting base.

Paul is in Austin for the interactive media portion of the South by Southwest festival.

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