U of L offers social media course to undergraduates - WDRB 41 Louisville News

U of L offers social media course to undergraduates

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 LOUISVILLE, Ky. (WDRB) -- It may be the only college course that not only allows, but encourages, social media use during class.

Communication 333 teaches students how to market themselves to potential employers on social media, while perfecting public relations skills online.

Wednesday, the mostly third year students were delivering their final presentations--social media proposals for local organizations such as the Louisville Bats, Unbridled Eve, and the City of Louisville.

During the presentations, Instagram, Periscope, Twitter and Snapchat were words that came up often, as the students proved their fluency in social media.

"Whenever I told my friends , they looked at me funny it's like, wait a minute, this is a college course?" said Alan Branch.

Not only is it a college course, the professor who teaches it says it's far from easy.

"A lot of students coming in, they're thinking they're going to come into this class and play on Facebook but I tell them-- it will probably be the hardest class in College," said Karen Freberg.

Branch, 20, says social media has become an essential part of the modern business, and so it should be an essential part of his education.

"If you're not using social media, you're missing out on a big majority of customers you should be interested in pursuing," he said.

Freeberg says her syllabus is constantly changing--shifting along with technology. But every semester she is sure to not only focus on marketing, but one's portrayal through social media.

"Whatever is driving their passion,  they have to know how to engage their employers but also network within their industry and formulate those relationships online," she said.

Freberg said the course always has a waiting list, and she expects eventually it will become declared a major at most major universities.

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