LOUISVILLE, Ky. (WDRB) - A new outlet store opened Wednesday in Louisville. 

Ollie's Bargain Outlet in Rolling Hills held a ribbon Wednesday morning. 

The new store is on Westport Road and is the second Ollie's in Louisville. 

The store promotes name brand merchandise at discounted prices. 

The store has already been filled with customers hunting for deals. 

Mark Butler, President & CEO of Ollie's Bargain Outlet, said, "When we do these grand openings, the best way to tell the reaction from the customer is by looking at the carts. They like what they're getting and they're saving money. That's why we never go out of style. Everybody who wants a bargain, needs a bargain."

NASCAR Sprint Cup champion Kevin Harvick attended the store's opening and signed autographs.

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