New Hal Heiner ad points to abuse allegations against James Come - WDRB 41 Louisville News

New Hal Heiner ad points to abuse allegations against James Comer

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LOUISVILLE, Ky. (WDRB) -- There's more mud being thrown in an already messy Republican campaign for Kentucky governor. One candidate has officially gone negative for the first time.

Outside groups supporting Hal Heiner have been attacking his rivals for weeks, but for the first time Heiner himself has released an ad in which he goes after James Comer and Matt Bevin.

“It's the kind of politics people hate. You've heard the abuse charges against Jamie Comer,” Heiner says in the ad.

In the commercial, Heiner accuses James Comer and Matt Bevin of trying to score political points from allegations that Comer abused a college girlfriend - charges Comer calls a lie.

“Instead of protecting the young lady and three witnesses who came forward, Matt and Jamie are assigning blame and accusing these women of lies and payoffs,” the ad continues.

Comer accuses the Heiner campaign of spreading the abuse story.

Heiner says the ad is his response

WDRB asked Heiner if the ad violates his promise to run a positive campaign.

“I think the voters just need to know that for the last three weeks, and they've seen it on their TV sets, the attack, attack, attack, attack, attack instead of talking about policy and where we need to go,” he said.

Comer spokesman Edwin King calls Heiner's ad "a desperate act by a desperate campaign."

Meanwhile Bevin is running an ad spoofing the Heiner-Comer feud. In it, two actors portray Comer and Heiner engaged in a food fight with the narration, “Hal Heiner and James Comer are acting like children, throwing insults and attacking each other.”

“They're all taking the low road to try to get to the high spot,” said political marketing consultant Larry Bisig.

He believes Heiner's new ad indicates concern that some of his support may be slipping as the race enters the final weekend.

“That is, to my knowledge, the first negative that Hal Heiner has ever run. He ran an entire race for mayor without ever going negative. That tells me the dynamics of the race are shifting,” said Bisig.

Heiner maintains he is just defending himself.

WDRB asked Heiner if he would characterize the ad as negative.

“This is an ad showing the voters what they've been doing for the past three weeks. I've focused on a positive message for Kentucky, and I'm going to continue to stay on that positive message,” said Heiner.

Also, a pro-Comer Super PAC is now attacking Heiner in its first negative TV ad.

The fourth candidate, Will T. Scott, is staying out of what he calls a "cat fight." Scott also does not have the money to run an extensive media campaign.

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