Ford CEO and President tells GLI Louisville is 'literally the ga - WDRB 41 Louisville News

Ford CEO and President tells GLI Louisville is 'literally the gateway to the world' for the motor company

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Even with lower gas prices, Ford Motor Company President and CEO Mark Fields told members of Greater Louisville Inc, Friday morning that fuel efficiency is still one of the most important factors customers think about when buying a new car. Even with lower gas prices, Ford Motor Company President and CEO Mark Fields told members of Greater Louisville Inc, Friday morning that fuel efficiency is still one of the most important factors customers think about when buying a new car.

LOUISVILLE, Ky. (WDRB) -- More aluminum and less steel on Ford's cars means a lighter vehicle with better gas mileage.

Even with lower gas prices, Ford Motor Company President and CEO Mark Fields told members of Greater Louisville Inc, Friday morning that fuel efficiency is still one of the most important factors customers think about when buying a new car.

That's why Fields says the company continues to improve its fuel economy with a strategy called light weighting.

“Our new F-150 which we introduced to the marketplace a number of months ago is made of military grade aluminum alloy. So essentially our F-150 went on a Jenny Craig diet and dropped 750 pounds,” said Fields.

That approach will soon be applied to the Ford Super Duty truck at the Kentucky Truck Plant.

Ford is also working on roughly 30 Smart Mobility experiments. It may sound like an idea from the future, but technology is currently being tested that would allow the car to find a parking spot for you.

“Using sensors that are on our vehicles today that can then communicate with the cloud and communicate with another one of our customers who happens to be roaming around that part of the city looking for a parking spot,” Fields explained.

These advancements would not be possible without the Louisville Assembly Plant. Fields says despite the future of the plant once being at risk, it is now the highest volume plant in the world for the Ford Motor Company.

Between the assembly plant and the truck plant, more than 9,000 workers produce 2,000 vehicles every day -- which means close to 750,000 vehicles a year are exported to more than 100 countries.

“Louisville for us is literally the gateway to the world,” said Fields.

The new light weight version of the Super Duty truck, which is built in Louisville, will be released next year.

Recent: Some workers at Ford's Louisville Assembly Plant to get raise to $28 an hour

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