Going green good for business for Louisville brandy distillery
A dedication to going green is paying off for Copper and Kings. Just a year after opening its doors, the Louisville brandy distillery is doing big business.
Saturday, June 20th 2015, 9:54 AM EDT
LOUISVILLE, Ky. (WDRB) -- Making brandy in bourbon country is different enough, but for Copper and Kings in Louisville, that's not the only thing it's doing differently.
Joe Heron and his wife opened the brandy distillery a year ago and from the beginning they've made going green a priority.
"Sustainability is not only a personal vocation, but it's also something that's good for business," said Heron.
That green approach to business is paying off.
"Probably by the end of July or August we'll be in 25 states so it's gone really really well," said Heron.
When he and his wife invested millions to turn an old warehouse into a modern distillery in Butchertown, they made an investment in sustainability.
That good business and earth sense starts at the entrance of the property where re-purposed shipping containers make up the visitors center and gift shop.
"The shipping containers reflect re-purposing and using things again as opposed to disposing of them and just creating an environmental hazard in terms of unused equipment," said Heron.
A 4,300 square foot butterfly sanctuary surrounds the grounds attracting monarchs migrating through the Bluegrass.
"Beauty is something to protect as well and then there's obviously there's the functional part of butterflies are pollinators and we're dependent on pollinators," said Heron.
Even those looking to explore Copper and Kings can get in on being earth friendly. Riding a bike to the distillery means $5 off the price of a tour.
From the rooftop tasting room, visitors can see 45 solar panels generating eight weeks of energy a year.
"Is it a money making exercise for us? No, it doesn't provide all of our power, but it provides some of the power we need and it definitely doesn't lose us money and it has a payback barrier," said Heron.
While not every investment makes Heron money he recognizes how reducing, reusing and recycling helps his bottom line.
"Whiskey and brandy are agricultural products and if you look after your environment you're going to look after your agricultural sources," said Heron.
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