Lou. Convention and Visitors Bureau launches campaign to get LGB - WDRB 41 Louisville News

Lou. Convention and Visitors Bureau launches campaign to get LGBT couples to marry here

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The CVB has a new marketing campaign now focused on getting LGBT couples to tie the knot in Louisville. The CVB has a new marketing campaign now focused on getting LGBT couples to tie the knot in Louisville.

LOUISVILLE, Ky. (WDRB) -- The Louisville Convention and Visitors Bureau launches a new campaign -- encouraging same sex and transgender couples to get married in the city. It's called "Say I do in Lou." It started two days ago and is getting a lot of interest.

The Louisville Convention and Visitors Bureau launches a new campaign - encouraging same sex and transgender couples to get married in the city.

Christa Ritchie with the Louisville Convention and Visitors Bureau says, "It was just the perfect time to show our support. We had already been reaching out to the LGBT travelers for a couple of years now, we formed an lgbt task force, our CVB did with key players from Metro Govt. and the Fairness Campaign."

An untapped market that Louisville is hoping to cash in on. The Louisville Convention & Visitors Bureau says it's a proud supporter of marriage equality after the Supreme Court ruling. The CVB has a new marketing campaign now focused on getting LGBT couples to tie the knot in Louisville.

"We hope it'll bring a whole lot more people here, to live here, work here, travel here," Ritchie said.

Applicants must create a short video describing their love story. The winner gets an all-expenses-paid-wedding and weekend getaway to Louisville this September. The contest is open to all couples, 21 and older, who wish to marry as part of the Louisville Pride Festival, and are able to secure a valid Kentucky marriage license. The winning couple will exchange vows on the rooftop deck of 8UP at the Hilton Garden Inn Downtown.

"We want to be a part of every market," Samantha Humbert with the Hilton Garden Inn Downtown-8UP says."We want to showcase our city and let everyone know that we are traveler friendly. We are a great place to visit. We are a fair business, so we love to host everyone."

 Louisville was named One of Six Underrated Cities for LGBT Travelers and One of America's Gayest Cities.

"That's our role with that is to say we're a welcoming, hospitable community and promoting economic development through tourism initiatives, so we're always looking at different promotions," Ritchie said.

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