LOUISVILLE, Ky. (WDRB) -- Louisville's sweet secret is going nationwide and The Comfy Cow could take the nation by storm.
The flavor is addictive and the demand is high. Executives at The Comfy Cow are milking this opportunity for all it's worth. What started in the back of a small Louisville ice cream shop will soon be on the shelves of major stores across the nation and beyond.
The brand is already sold in local Whole Foods and Kroger stores -- but these retailers and others want more.
"They came to us and said, 'we would like to expand you throughout the whole region,' which essentially was Kentucky and Ohio, all the way to the Atlantic region," said Don Berg, CEO of The Comfy Cow. "And we were like, 'whoa...we are not ready for that.'"
The tight production space in their Frankfort Avenue location wasn't going to cut it.
"We came to the conclusion that the first thing we had to do was increase our production," Berg explained.
Their new manufacturing facility in Jeffersontown is located in the Regency Point Business Center. With state-of-the-art equipment to maximize production, it's a $2 million investment, creating 40 new jobs over the next 10 years.
State leaders are fully backing this new venture, approving up to $350,000 in tax incentives for the company.
Partners Tim and Roy Koons-McGee opened the first Comfy Cow back in 2009 in the heart of a recession.
"At the absolute wrong time to start a company, they pushed forward. And now as we're coming out of that time-frame, we're starting to see this company expand and grow," said Metro Council President David Tandy.
The Comfy Cow is growing into a national crave; people are having a cow over this ice cream.
Mixing flavor and opportunity in a cup, the cream of the crop is bringing people together one scoop at a time.
The Comfy Cow executives expect their brand to be in nearly all Whole Foods around this time next year. You can also find the brand at Kroger. They’re currently working to bring their brand to Costco.
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