LOUISVILLE, Ky. (WDRB) -- An old-fashioned lemonade stand is trying to stir up business in southern Indiana.

Lemonade was being handed out for free Friday at the corner of Fifth Street and Main Street in downtown Louisville.

It's part of the beat the squeeze campaign. Businesses in southern Indiana are working together to let people know that traffic from bridge construction isn't that bad and they are open for business.

"Typically at noon, around lunchtime, nights and weekends, the bridge is free and clear," said Allison Gibson, who represents Clark-Floyd Counties Convention & Tourism Bureau. "We have about 20 southern Indiana businesses partners on board. We're trying to just tell folks that this summer there's lot of things going on in southern Indiana and a lot of our businesses are offering specials and discounts."

The program is supported by the Clark-Floyd Counties Convention & Tourism Bureau, the Jeffersonville City Council and the Clarksville Town Council. 

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