White House gets advice from West Louisville fresh food organization
LOUISVILLE, Ky. (WDRB) -- The White House is looking to west Louisville for advice.
Louisville's New Roots Fresh Stops is on Washington's radar.
Fresh Stops connect customers to Kentucky farmers. That's why the White House wants organizers to share the model with food deserts across the country.
Noreen Jones, a Fresh Stops customer, loves cooking with fresh fruits and vegetables, but hasn't always had access produce.
"It was kind of hard because I don't have transportation," Jones said.
Jones lives in one of Louisville's food deserts. That means despite all of the gas stations, mini-marts and fast food restaurants, there is still limited access to affordable, nutritious foods.
"You're held hostage to the convenience stores and the fast food industry, really, because that's all that you can find in some neighborhoods," said Karyn Moskowitz.
"New Roots is a non-profit organization that believes that access to fresh fruit is a basic human right."
The produce markets are set up at local churches where customers come to shop every other week.
"Fresh Stop markets connect families directly to Kentucky and southern Indiana farmers," Moskowitz said.
The program has been around since 2009 and has become so popular that it got the attention of the White House.
Moskowitz and one of her farmers visited D.C. last week, where they met with and shared the model with the first lady's team on nutrition and some people with Kentucky ties.
"We met with Congressman Guthrie from Bowling Green, Jerry Abramson and also Senator Rand Paul's office."
The program will soon be available to people in food deserts across the country. Jones says it has changed her life.
"I couldn't believe I seen fresh eggs and cabbage and sweet potatoes and beautiful tomatoes," she said
They've only been back in town for a few days, but New Roots organizers have already started hearing from other cities who want to adopt the fresh stops model.
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