LOUISVILLE, Ky. (WDRB) -- H&M's newest store opened today at Jefferson Mall.
In celebration of opening day, H&M at Jefferson Mall offered the first 200 shoppers in line an H&M t-shirt and Access to Fashion Pass, valued from $20 to $200.
According to the news release, H&M hired about 30 people for the Jefferson Mall store.
H&M is the first fashion company to roll out a global garment recycling program. Through this initiative, H&M customers at Jefferson Mall can help save natural resources and contribute to a reduced environmental impact by donating unwanted pieces of clothing from any brand while in the store. Customers will receive a voucher for 15% off their entire next purchase for each bag of donated clothing.
To kick off the recycling program on opening day, customers who bring garments to be recycled before the store opens at noon will also have the chance to win H&M gift cards valued between $50 and $250 in addition to receiving the voucher.
H&M was established in Sweden in 1947. Today there are 387 stores in the U.S. and approximately 3,600 H&M stores in 59 markets worldwide.
H&M bills itself as the world's largest fashion retailer. It opened its first Louisville location in Oxmoor Center last year.
Copyright 2015 WDRB Media. All rights reserved.