A Gallup Poll released just last month found that only four in ten Americans now have a "great deal" or even "a fair amount" of trust and confidence in the mass media to report the news fully. Put another way, a majority of Americans now have little or no trust in the mass media.
That's troubling to those of us in the news business, but not very surprising. With the proliferation of cable news channels and websites specifically devoted to pushing exclusively conservative or liberal views -- and many news operations cutting corners wherever they can -- it's only natural that people would take whatever they hear or read with a grain of salt these days.
In 2015, trust is only given to those news sources that earn it - by consistently delivering accurate information, without bias, around the clock, 365 days a year. And that's the way it should be. We'll only gain our viewers' respect to the extent that we show the same level of respect toward them.
At WDRB, we long ago challenged ourselves to become the most trusted news source in the Louisville market, and we think we've progressed a long way toward that goal. But believe me when I say we'll never take your trust for granted. Because, apparently, 60% of the population still needs some convincing.
And we want to be the difference-maker.
I'm Bill Lamb and that's my Point of View.