LOUISVILLE, Ky. (WDRB) -- American Express coined the term Small Business Saturday in 2010, encouraging shoppers nationwide to buy local.

But to small businesses in Kentuckiana, shopper support is more than just a phrase.

It's a time when shoppers support local companies, giving back to their community.

Owners of those local shops benefit from the added business, and enjoy seeing friendly faces.

"You always recognize them," said Sammy Farmer, who's family owns Tunie's. "I could be going out to dinner with friends, and I'll see someone that I've checked out and helped here at Tunie's and I'll be like, 'oh hey I know you.'"

It's the same story across the river in Jeffersonville.

Schimpff's Confectionery opened in 1891, and it now has about 20 employees.

Some of its best sellers include cinnamon red hots and homemade candy canes.

"You buy local here, and it goes back into the community," Warren Schimpff said. "All our employees are local ... most of them Indiana.  

"And we try to buy local as much as we can from a purchasing standpoint."

Louisville Mayor Greg Fischer and Congressman John Yarmuth celebrated the importance of small business Saturday at Heine Brothers, saying buying local can strengthen the economy and create jobs.

"When people visit or our local residents go in, they kind of see what the look and feel is of Louisville," Mayor Fischer said.

"So it's a huge ambassador of what we do here. It sends a word all over the world about what's happening in Louisville, so it's important to support local business."

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