Amazon increases purchasing requirement for free shipping - WDRB 41 Louisville News

Amazon increases purchasing requirement for free shipping

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LOUISVILLE, Ky. (WDRB) -- It just got a little more expensive to get free shipping through Amazon.

Customers must now spend a minimum of $49 to get free shipping. The previous cost was $35.

The move comes as Amazon tries to add more people to its $99 Annual Prime program.

Members don't have a minimum. The e-commerce company has invested huge amounts of money to back Prime perks, however investors have grown impatient with the programs, which can cut into profits.

Amazon shares jumped four percent after the move was announced.

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