LOUISVILLE, Ky. (WDRB) -- Time Warner Cable said Wednesday that its residential customers in Louisville and Jeffersonville, Indiana will get "dramatically faster" Internet speeds at no additional cost. 

In a news release, Time Warner Cable said the "Internet transformation will begin" today. Company spokesman Mike Hogan said some customers will notice the faster speeds today, but all customers will get the upgrade by the end of April.

Customers who subscribe to TWC's Standard plan, with download speeds up to 15 megabits per second, will receive up to 50 Mbps; customers who subscribe to Extreme, formerly up to 30 Mbps, will receive up to 200 Mbps; and customers who subscribe to Ultimate, formerly up to 50 Mbps, will receive up to 300 Mbps, according to the release.

The release is silent on upload speeds, which are typically about one-tenth as fast downloads over coaxial cable systems.

Ted Smith, chief of civic innovation for Louisville Metro government, said it is the "outside interest in our market" from Google Fiber and others that has prompted Time Warner Cable and AT&T to upgrade their infrastructure.

"These announcements are not a coincidence," Smith said.

He added that it's important not only for Louisville to get more broadband providers, but also cheaper connectivity. 

"From my perspective, that is big news today -- that everybody suddenly got a whole bunch more value without more price," he said.

Time Warner Cable calls the changes "TWC Maxx."

“With TWC Maxx, we’re essentially reinventing the TWC experience,” said Mark Dunford, Time Warner Cable's area vice president. “We will boost Internet speeds for customers up to six times faster, dramatically improve the TV product and set a high bar in our industry for differentiated, exceptional customer service.”

Some customers will need to switch out their modems to receive the faster speeds and they will be communicated with via mail, email and phone messages with information on how to obtain a new modem, TWC said.

Meanwhile, TWC is soon to acquired by Charter Communications, which has told the Louisville Metro Council that it plans to offer Internet download speeds of no less than 60 Mbps to residential customers.

The Federal Communications Commission is on the cusp of approving the $55 billion Charter-TWC deal, The Wall Street Journal reported Tuesday.


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