Brown-Forman to unveil first new product in 20 years - WDRB 41 Louisville News

Brown-Forman to unveil first new product in 20 years

Posted: Updated:

LOUISVILLE, Ky. (WDRB) -- The maker of Jack Daniel's whiskey announces its first new product in twenty years.

Brown-Forman says it's rolling out a premium whiskey called Coopers' Craft.

Coopers' Craft is made using a special beech and birch charcoal-filter finishing-process, which the company says creates a smooth and flavorful bourbon.

It will arrive this summer in eight states, including Kentucky, with plans to expand distribution once supplies increase.

Copyright 2016 WDRB Media. All rights reserved.

  • Sign Up for WDRB's Sports Newsletter

    * denotes required fields

    Thank you for signing up! You will receive a confirmation email shortly.
Powered by Frankly
All content © Copyright 2000 - 2018 WDRB. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.