LOUISVILLE, Ky. (WDRB) -- April is Sexual Assault Awareness Month, and to highlight the cause, people are asked to wear jeans today to commemorate Denim Day.

Denim Day began in Italy in 1999 when a court overturned a rape conviction because the victim was wearing tight jeans. The court said she must have helped take them off, implying consent.

The next day, women across the country wore jeans in protest and Denim Day was born.

"All of us can do something," said Marta Miranda, CEO of the Center for Women and Families. "It's not up to us or the center to do everything. So hopefully, you walk away today with a charge of what each one of us can do, because prevention is possible. Prevention is possible."

Officials with the Center for Women and Families say the message of "No more. Do more" is particularly relevant right now, because the highest incidence of sex trafficking in the area occurs during Derby week.

Copyright 2016 by WDRB News. All rights reserved.