CRAWFORD | Louisville athletics extends deal with iHeart Radio - WDRB 41 Louisville News

CRAWFORD | Louisville athletics extends deal with iHeart Radio

Posted: Updated:

LOUISVILLE, Ky. (WDRB) -- The University of Louisville athletics department has extended its radio rights deal with iHeart Communications, owners of WHAS and WKRD radio in Louisville, in a deal that will give iHeart broadcast and live streaming rights for Cardinals' sports events through 2022.

There had been rumblings that the two parties would part ways, particularly after ESPN Radio stepped up its presence in the market, adding an FM station and opening a studio on the Louisville campus.

But WKRD radio host Howie Lindsey announced news of the extension this morning on his "Louisville First" show. U of L games will continue to be broadcast on WKRD, and on WHAS Radio when there is no conflict with University of Kentucky events.

The deal also will make basketball and football broadcasts available on the iHeart radio app.

More from the release issued by U of L:

NewsRadio 840 WHAS in Louisville (WHAS-AM), Rewind 105.5 in Lexington (WWRW-FM), ESPN 1530 in Cincinnati (WCKY-AM) and in Somerset (WSFE-AM) will carry the live football and men’s basketball games, including pregame and postgame programming, as well as the coaches’ shows for each.  Specific conflicts with 840 WHAS will be moved to 790 KRD (WKRD-AM).  Women’s basketball games will continue to air on 790 KRD.

840 WHAS has carried UofL events for the past 36 years, broadcasting Cardinal games since 1980.

“We’re excited to be working with iHeartMedia and growing a partnership that has been around since the early 80’s,” said UofL Vice President/Director of Athletics Tom Jurich.  “Adding this extended coverage for our sports programs allows us to enhance the connection with Cardinal fans and alumni everywhere.  I sincerely appreciate the leadership of Earl Jones in working with us and our marketing partner to develop a wide approach that our fans will enjoy.”

“UofL athletics has a rich tradition we’re proud to be a part of,” said iHeartmedia’s Kentucky-Indiana Region President Earl Jones.  “We’re looking forward to working with the staff at Louisville Sports Properties and continuing to broadcast Cardinal athletics like we have for so many years.”

“It’s important for us to provide quality partners and affiliates to broadcast UofL Athletics and I’m pleased we’ll continue our longstanding and solid partnership with iHeartMedia,” said General Manager of Louisville Sports Properties John Penny.  “Their knowledge of the market and strength and reach of the 840 WHAS signal has proven to be a great match for broadcasting UofL athletic events.”

Nationwide coverage of the Cardinals’ games will expand with inclusion on the iHeartRadio and TuneIn apps for mobile devices.  Games will remain on Sirius/XM satellite radio, providing coverage across the entire continental United States, as well as www.GoCards.com, the official UofL athletics web site.

Louisville Sports Properties will extend the Cardinals’ current network of stations for game coverage across the state of Kentucky, a group which last season also included WYMC in Mayfield, WLME in Owensboro, WPAD in Paducah, WCCK in Calvert City, WKDO in Liberty and WWXL in Manchester.

Cards Radio 790 KRD will continue to be formatted, promoted and branded as a station primarily focused on UofL sports, news and programming.  Cardinal-centric shows, like the “Cardinal Insider” with Jody Demling, will continue weekdays from 5:30-6:30 p.m., as well as the “The Afternoon Underdogs” with Tony Vanetti and Dave Jennings from 3-5:30 p.m.  “The Afternoon Underdogs” will expand a half-hour to 6 p.m. when the new agreement starts next year, with the “Insider” shifting to 6-7 p.m.

New UofL featured programs on 790 KRD have recently expanded to include weekday shows “Louisville First” with Howie Lindsey and contributors Matt Willinger and Katie George from 7-10 a.m.; and “The Red Zone” with Nick Coffey from noon until 3 p.m.

Multiple remotes from UofL campus venues, expanded promotional announcements throughout a cluster of iHeartMedia stations, and an option to begin 24-hour programming on one of iHeartMedia’s local HD2 signals are all new and expanded features of the new radio agreement.

Copyright 2016 WDRB Media. All Rights Reserved.

  • Sign Up for the WDRB Sports Newsletter

    * denotes required fields

    Thank you for signing up! You will receive a confirmation email shortly.
  • Sign Up for WDRB's Sports Newsletter

    * denotes required fields

    Thank you for signing up! You will receive a confirmation email shortly.
Powered by Frankly
All content © Copyright 2000 - 2017 WDRB. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.