LOUISVILLE, Ky. (WDRB) -- Hundreds of Kentuckiana senior citizens need hearing aids, but can't afford them.

That's why Heuser Hearing Institute (HHI) launched the Listen Up! Project. It is a new need-based program created after a large donation from Delta Dental of Kentucky's charitable initiative.

Carrie Morrison is one of the first seniors to get free hearing aids through the program.

After getting the hearing aids, she said, "It feels fine and I can hear you. It is so different, it is so different!"

Morrison has been living with severe hearing loss for several years. She said, "It was pretty bad. I can't express to all of you what this means, I really can't."

If Morrison is a little emotional, it's because she fell on hard times recently and could not afford to spend several thousand dollars on hearing aids.

She explained, "I went through some really drastic life-changing situations and lost everything."

But the hearing aids she was fitted for are free through Listen Up!

"And so, anybody who is willing to donate 200 hours to a local non-profit can email their story to us on our website," said Brett Bachmann, the Heuser Hearing Institute CEO.

Bachmann said the program was launched in May because it is better hearing and speech month.

"Hearing aids can go anywhere from $2,000 to $6,000 or $7,000," he said.

And the number of seniors who need hearing aids but can't afford them continues to grow.

Bachmann said, "That's quite expensive, especially for somebody on a fixed income."

Carrie Morrison has some physical limitations and can't do the 200 hours.

"I have some pretty bad arthritis," she explained.

But her 16-year old niece stepped in to take her place.

"So, that fact that I am able to do that for her is just, I don't know, it just makes me very excited that I am able to give back to her in that way," said Jillian Morrison.

This is an ongoing program. To find out how to sign up, just click on the link below.

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