Researchers suggest tighter controls of ads that tempt children - WDRB 41 Louisville News

Researchers suggest tighter controls of ads that tempt children to eat junk food

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LOUISVILLE, Ky. (WDRB) -- Researchers say commercials for junk food tempt children.

Scientists visited six schools in the United Kingdom and talked to children ages 8 to 12, showing two advertisements for junk food. The kids said they were tempted by the ads, even saying they wanted to "lick the screen."

The researchers concluded that the use of celebrities and bright colors strongly influence the eating habits of children. They say tighter controls on when the ads can be shown could help bring down childhood obesity. 

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