LOUISVILLE, Ky. (WDRB) -- Louisville has a new log along with a new plant to attract tourists.
The Louisville Convention and Visitors Bureau unveiled its new logo today. It includes both the fleur de lis and the date the city was founded.
Officials say the logo needed to transform along with the city, which is seeing over $1 billion in developments, including hotels and tourist attractions.
"Louisville is a city in transformation," said LCVB President & CEO Karen Williams. "More than $1 billion is being invested in developments ranging from the expansion and renovation of the Kentucky International Convention Center (KICC), the 600-room Omni Resorts hotel, the expanding Urban Bourbon Experience and projects in new tourist-bound neighborhoods from Portland to Smoketown.
"This presents a perfect opportunity to refresh Louisville’s marketing image to potential visitors. After over a year of consumer research and development, we are pleased to unveil the new look and strategies for driving tourism business to our unique destination.”
Louisville had more than 12 million visitors in 2011. That number is now up to more than 20 million each year.
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