LOUISVILLE, Ky. (WDRB) -- A-list star power is coming to Wild Turkey.

Matthew McConaughey is the Creative Director of the "Wild Turkey Campaign."

In a newly-released video, McConaughey says the Russell family came to him a few years back asking if he'd be the spokesman for their bourbon.

"Bourbon is booming, and the masses are asking for authentic bourbon, not bourbon lite," he says in the video. "And who's sitting here, unintroduced to many? Wild Turkey."

The Hollywood star said he wanted to be more than just a face, he wanted to be part of the brand.

But McConaughey isn't the first celebrity to put his name behind Kentucky bourbon.

Mila Kunis does commercials for Jim Beam.

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