LOUISVILLE, Ky. (WDRB) – Long John Silver’s has announced the acquisition of four restaurants including units in the Louisville market, and plans for at least one new restaurant in Louisville.
That's according to a news release sent to WDRB Media.
According to the release, the search for new build sites is underway and the company expects at least one new Long John Silver’s restaurant to open its doors in early 2017, the company’s busiest time of the year. The new unit will also be one of the first in the country to sport the brand’s new store design.
“We wanted our home market customers to be among the first in the nation to experience Long John Silver’s new look and feel,” said James O’Reilly, CEO and President of Long John Silver’s. “This Louisville-based brand is taking the next steps on its path of revitalization and growth and we’re excited to share this with Louisville.”
The company acquired a total of four units in the region including stores in Elizabethtown, La Grange, Columbus, Ind., and Anderson, Ind. Financial details about the acquisition were not released.
In Louisville, the franchisee-owned stores on Blankenbaker Parkway, La Grange Road, Broadway, Preston St., and New Cut Road remain open for business. The St. Matthews location will close and will be replaced with the new Long John Silver’s, one of the nation’s first of the new brand look and design.
Since the new management team took the helm at Long John Silver’s, the brand has been making significant improvement in many key areas. Sales and transactions have been trending positive for more than a year; key metrics in food quality, speed of service and cleanliness have been improving, and new products like the Premium Coastal Cod sandwich and promotions like the $5 Reel Deal box have spurred consumer interest.
The company’s core fish is among the most sustainably produced protein in the restaurant industry. All of Long John Silver’s batter-dipped fish are 100 percent wild-caught Alaskan Pollock and Cod sourced from sustainably-managed fisheries supervised by the U.S. government. The Alaskan fisheries are a success story in sustainability.
Since October 2015, Long John Silver’s has acquired more than 60 restaurants across the country in markets including Pittsburgh, Columbus, Ohio, Houston, Chicago and Washington D. C. These units will help the brand by providing a testbed for food innovation, market testing and operational improvements.
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