LOUISVILLE, Ky. (WDRB) -- Blue Bell ice cream appears to be targeting hunters and outdoor enthusiasts with its latest flavor: camo and cream.

It combines Pistachio almond, milk chocolate and cream cheese. The flavors are swirled together in a camouflage pattern.

Blue Bell says it wanted to have a little fun with the camouflage.

The new flavor is already in stores in limited quantities.

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