The grand opening of Louisville’s first Kroger Marketplace on Thursday is a small part of the Dixie Highway transformation.

“If you're not familiar with the Marketplace, just picture the finest Kroger store you've ever seen, and add to it categories like a kitchen place, apparel, bed and bath, office supplies [and] school supplies.” said Tim McGurk, Kroger public affairs manager.

“It’s big. So much space! How am I going to find anything?” Kroger shopper Latonya Kirkpatrick said.

There is a pharmacy, a health clinic called The Little Clinic, a Starbucks and a prepared food section that serves burrito bowls, tacos, BBQ and sushi.

It also offers the Kroger Clicklist for online shopping and pick-up.

“Some of our customers have been calling it absolutely life-changing,” McGurk said. “You go online to and put your whole shopping order together online, schedule what time you want to pick it up the next day and just pull up to the designated spots. The first three times are free and then [the fourth time], there’s a $4.99 charge.”

The store opened at 8 a.m. Thursday, but a line started to form at 4 a.m. that eventually wrapped around the building.

This store is double the size and has double the employees compared to the old Kroger across the street. More than 360 people work there.

“To live in this part of town and make Dixie Highway like Hurstbourne Lane in the east, we are going to love it. We are going to love it,” Kirkpatrick said.

Officials are calling it "The New Dixie Highway," and this is only the beginning. City and state leaders have a plan.

“[There is a] $50 million investment to improve the whole Dixie Highway corridor, to bring a lot of new businesses, jobs and convenience for the commuters and the pedestrians," McGurk said.

The goal is to make Dixie Highway a destination, instead of just a way to get somewhere else. 

Copyright 2016 WDRB Media. All rights reserved.