POV | Louisville must promote itself - WDRB 41 Louisville News

POV | Louisville must promote itself

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Even though unemployment has dropped in recent years, there are still plenty people in our community who need a job but can’t find one. But there are also over 30,000 open jobs right now that local employers would love to fill, but can’t.

How can both be true? Because the open jobs require skills and talents that most local job seekers don’t possess, and Louisville hasn’t done well in either keeping our young, talented professionals from moving away or attracting similar workers from other markets.

This is a shame, because Louisville has many features that would be very attractive to those coveted employees if we could just get the word out. 

Fortunately, Greater Louisville Inc.’s new GROW! initiative is devoted to aggressively communicating the advantages of living and working in Louisville to a much wider audience than ever, through outreach to universities, regional and national marketing, social media, and other means. And this week, their strategy got a big boost in the form of a half-million dollar grant from the locally-based Gheens Foundation.

I commend GLI and its leader, Kent Oyler, for shaking us out of our complacency and knowing what it’s going to take for Louisville to remain relevant in the future economy, and I hope the local business community will enthusiastically support their efforts.

I’m Bill Lamb and that’s my Point of View.

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