Greater Louisville Inc. secures $767,000 for "talent" attraction - WDRB 41 Louisville News

Greater Louisville Inc. secures $767,000 for "talent" attraction effort

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LOUISVILLE, Ky. (WDRB) --  Greater Louisville Inc. has secured $767,000 to help pay for a three-year effort to attract more educated professionals – referred to as “talent” in the business world – to Louisville.

The James Graham Brown Foundation will donate the money to an affiliate of GLI over the next year.

The purpose of the “GROW!” (Greater-Louisville Region Optimizing Workforce) initiative is “to materially increase the rate of net migration of talented people to the region and fill the employee pipeline with skilled and educated professionals resulting in a faster job-fill rate, a strong candidate pool, a higher median wage, and an increase in the overall skilled population,” according to GLI, the metro chamber of commerce.

“A grant of this size is going to really accelerate our efforts to promote Greater Louisville as THE place to be. It’s time for our region to step into the spotlight, market itself, and really compete for top talent,” said Diane Medley, chairwoman of the Greater Louisville Foundation, in a press release.

GLI said the initiative’s efforts will include: “outreach to cities and universities, a regional branding strategy, brand development with a national marketing campaign, a social media movement, and a community initiative to recruit friends and family, who could influence decisions of talented people to move to the area or stay here, to act as ambassadors for attraction purposes.”

More information about the initiative is at

Copyright 2016 WDRB News. All rights reserved.

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