Meijer is getting rid of the plus size women's section. It's putting smalls on the same rack as 3x and creating one women’s clothing department.

“I think it might be a unique idea," said Meijer shopper Rita Bernauer. "It's worth a try."

“I really like that idea, just because you come into a store, and I am a plus size woman, and [now] I don't feel like I'm being discriminated against,” Meijer shopper Beth Bryant said.

The company says its encouraging inclusion and “giving customers trends they're looking for, regardless of the size they wear.”

Shoppers say they're all for it.

“I don't understand why they didn't do that before, but I'm glad to see they're finally doing that,” Bryant said.

“It will break down the difference in labels of ‘it's better to be petite’ or ‘maybe it's not so good to be a little bit heavier.’ And it might be a more welcoming idea,” Bernauer said.

Fashion consultant and co-host of Project Runway, Tim Gunn, says more women in America are a size 16 than a size 6. In an open letter to the Washington Post, he says the American fashion industry has turned its back on plus size women.

Now, Meijer says it’s an industry leader by making a change. It's also making a change to prices.

“It used to be plus size is $3-4 more just for a little more fabric, and I just thought that was kind of wrong,” Meijer shopper Pam Kober said.

Meijer says it costs the company more to make plus size clothing, but it will no longer cost a customer more to wear it.

By the beginning of next year, all 230 stores across the mid-west will be fully integrated.

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