LOUISVILLE, Ky. (WDRB) -- The Kentucky State Fair has a new logo.

According to a news release from Amanda Storment, a spokeswoman from the Kentucky State Fair Board, the logo and a new tagline -- "Uniquely Kentucky. Uniquely Fun." -- will be used to represent the Kentucky State Fair in all advertising, signage and Fair materials for years to come.

"This brand celebrates Kentucky's rich agriculture heritage and the tradition of summertime fun," said Jason Rittenberry, President and CEO of Kentucky Venues, according to the news release. "It's important to communicate the energy and excitement of the Fair in a colorful way, and we believe this brand delivers that message."

The 2017 Kentucky State Fair is Aug. 17-27 at the Kentucky Exposition Center.

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