Churchill Downs reveals new logo for Kentucky Derby 144 - WDRB 41 Louisville News

Churchill Downs reveals new logo for Kentucky Derby 144

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LOUISVILLE, Ky. (WDRB) -- The next run for the roses is still 11 months away, but Saturday a new logo for the Kentucky Derby was unveiled. 

For the new logo, the New York based marketing agency created a design that shows the iconic twin spires in red. 

The badge makes it pretty unique from previous Kentucky Derby Logos. 

The new logo will be used on merchandise, apparel, glassware and gift items. 

Churchill Downs will reveal the new logo for 144th Oaks later this year. 

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