Louisville based Crosley Radio 'cruises' nationwide with mobile store
A local company takes its record business on the road this summer.
LOUISVILLE, Ky. (WDRB) -- A local company takes its record business on the road. Crosley Radio is traveling around Kentuckiana and the country to introduce young people to an old pastime.
Every year, around a million Crosley record players are shipped from its warehouse in Louisville to all over the world.
"It's just an experience listening to vinyl. You put the record down, you have to move the needle over. It's not just hitting play on your phone," Jason Menard said, Director of Marketing at Crosley Radio.
Vinyl isn't all that's spinning. Crosley's newest business venture is the Crosley Cruiser.
Menard's idea for a mobile record store came to fruition last year, with $50,000 of in-house renovations to transform the old bread truck.
"First and foremost, I want them to be like, 'wow, like what is this thing, this is awesome,' which is what happens a lot," Menard said.
"Wow, it's unique, never seen anything like it around. Nobody advertises it like this. So, it kinda catches your eye real quick," Larry Lewis said.
Wrapped in retro, the Crosley Cruiser travels around the country. "The truck has been in probably 35 plus different cities," Menard said.
The store sells records, turntables, offers listening stations or just a place to cool off at music festivals.
"Sales are definitely not an expectation of mine, more so the experience."
And Menard says that's exactly what customers get.
"I bet close to a thousand if not more people a day come through here at a big music festival, it's crazy."
Menard said it's a place for young people to discover classic vinyl for the first time. The others see a new take on an old pastime.
To see the Crosley Cruiser up close, it will be at the Kentucky Speedway Wednesday, July 5 through Sunday, July 9. The prize for winning the Quaker State 400 is one of Crosley's $10,000 Slimline jukeboxes. The Thursday night and Friday night race winners also receive a smaller jukebox.
The Crosley Cruiser will also be at Forecastle Festival July 14-16.
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