Endurance drink created in Kentucky fuels elite athletes - WDRB 41 Louisville News

Endurance drink created in Kentucky fuels elite athletes

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LOUISVILLE, Ky. (WDRB) -- Today's athletes are always looking for an advantage when it comes to being the best. Creators of a drink developed in Kentucky think they have what it takes to fuel the elite. But to succeed, it means taking on the giants of the sports drink industry.

The Sword endurance drink was created in Lexington by two Kentucky doctors. They're hoping to take on the Goliaths of the sports drink industry. "Many of the major sports fuels and sports aids that you're used to seeing haven't been updated since the 70's," said Shawn Stasko.

Stasko and Dr. Scott Black started as colleagues, then became running partners taking on long distance and trail races. In 2012, they realized that the market was missing something. "The ones that actually worked pretty well tasted terrible. The ones that tasted pretty good didn't work pretty well," said Dr. Black.

So the two made their own endurance drink. Sword is made up of just six ingredients meant to re-hydrate and deliver sustainable fuel for hours of competition.

"We use all natural ingredients. It's a very light, not too sweet flavor that has a somewhat water-like mouth feel. When you drink it, it's refreshing like you're drinking water, so you can drink large amounts of it," said Stasko.

The two hope to refresh the sports drink industry and revolutionize how athletes perform.

"Athletes of today are becoming more serious, people are pushing their boundaries further, they're trying new things," said Stasko.

From modest beginnings in their kitchen, they're now taking it to the next level. Sword served as a sponsor for June's Tri-Louisville, fueling athletes as they push the boundaries.

Now they're breaking into team sports. Spalding University's track and field team uses the mix to keep their runners going. "It's allowing us to do more Monday through Friday and we're able to test our boundaries, and on a much larger scale than we were able to do without Sword," said coach Bradley Sowder.

While they're still far from taking on the giants, they've got their eyes on a national market, eventually hoping to go international.

Sword is available in stores in Kentucky, Indiana, and across the country.

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