Celebrity tweet to Carmichael's Bookstore sparks sales, even mon - WDRB 41 Louisville News

Celebrity tweet to Carmichael's Bookstore sparks sales, even months later

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A room full of Texas Roadhouse employees sat mesmerized Thursday afternoon as a guest speaker spoke to their book club about her book.

“I think the thing she said is your life can change just like that,” Travis Doster, senior director of public relations and communication for Texas Roadhouse, said.

The book was called "Perfect Strangers: Friendship, Strength and Recovery." It's about Roseann Sdoia and some positive things that happened because of the worst day of her life.

“He had to hold the tourniquet, he's got to brace himself, and here I am punching him in the chest telling him he needed to hold my hand,” Sdoia said.

Her leg was blown off in the Boston Marathon bombing in 2013. Now, she's engaged to the firefighter who helped save her.

"He's still holding my hand, because we got engaged and we are getting married in October,” she said.

Sdoia is the first author talk to employees at Texas Roadhouse.

It started after they saw a WDRB News story about a famous sports writer encouraging people to buy books locally, particularly from Carmichael's Bookstore.

Shea Serrano writes for "The Ringer." He tweeted at his followers, telling them to order 1,000 books from Carmichael's bookstore.

“So he told his army to order 1,000 books from us in a day, which they did in four hours. Just to put that in context, we usually get about 1,000 online orders a year,” Carmichael's Events and Marketing Manager Kate Weiss said.

Texas Roadhouse saw the story and reached out to the Louisville book store to partner together.

“We've already ordered thousands of books for them,” Weiss said.

The company agreed to buy all its books from Carmichael's if the bookstore would give a discount to Texas Roadhouse employees in the book club and supply authors to speak to the club.

“With amazon [in the] market and really trying to cut prices in every possible way," Weiss said. "I think that having the support of a local institution like Texas Roadhouse, and having our local community and even people all over the country care about independent book stores and support us has just really made us feel great."

Both businesses say their companies win and employees can be inspired by the perseverance and bravery of incredible people like Sdoia, who is grateful to still be walking and will soon walk down the aisle.

“You never know how you're going to react to certain things,” Sdoia said. “I turned into a fighter.”

Texas Roadhouse plans to schedule an author to speak to employees once a quarter.

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