Learn where to park, or risk getting towed. There's a new plan to deal with illegal parking during rush hour in the Highlands.

Parked cars obstructing the outside lanes cause headaches for commuters on Bardstown Road.

"People have to swerve in and out of traffic, it stops traffic, and it can be really dangerous," District 8 Councilman Brandon Coan said.

It's illegal to park in the "lane reversal" lanes during weekday rush hour, from 4-6 p.m. But people risk the parking tickets, and do it anyway.

"A serious accident could happen if we don't solve this problem," Coan said. 

Coan said the 900 block of Baxter Avenue and the 1000 block of Bardstown Road are problem spots.

Between April 2016 and 2017, more than a thousand parking tickets were handed out in those two blocks alone. That's 62 percent of the total citations handed out in the city's lane reversal corridor.

There's a new idea to tackle this problem.

"We're calling this campaign the 'I Can Get You A Tow' campaign. It's a play on 'The Big Lebowski,'" Coan explained.

The three-month, three-phase campaign rolls out August 15.

"We're going to move from education, to warning, to enforcement," Coan said.

August is about education. For a month, extra signage and social media posts will alert businesses and customers of the parking law. 

September is the final warning stage with additional notices on parked cars.

"You'll get a parking ticket, too, but this will be another thing that says, 'If you do this next month, your car is not gonna be here,'" Coan said.

October will get serious, with LMPD towing blitzes.

Wick's Pizza sits in the middle of the parking problem hot spot.

"It's insane how busy it is out there," restaurant manager Crystal Sparks said.

Sparks said workers will give their customers a courtesy heads-up.

"About 3:45 p.m. or so, we'll look to see [if cars are parked out front] and we'll go through the restaurant, telling any of our customers who might be in here, hey, if you are parked out front, you're gonna wanna move your car," she said.

Sparks hopes the new campaign will move the parking issue in the right direction.

"At the end of the day, I think people need to be educated about it," she said.

While you can still get towed now, the major towing blitz will launch in October.

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