Heineken accused of racism with light beer commercial - WDRB 41 Louisville News

Heineken accused of racism with light beer commercial

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Here's the ad: A bartender slides a bottle of Heineken Light to a woman. The bottle travels past several black people, before arriving at a lighter-skinned woman. The clip ends with the tagline, "Sometimes lighter is better." Here's the ad: A bartender slides a bottle of Heineken Light to a woman. The bottle travels past several black people, before arriving at a lighter-skinned woman. The clip ends with the tagline, "Sometimes lighter is better."

LOUISVILLE, Ky. (WDRB) -- Heineken says it was just a commercial, but critics are calling it racist.

Here's the ad: A bartender slides a bottle of Heineken Light to a woman. The bottle travels past several black people, before arriving at a lighter-skinned woman. The clip ends with the tagline, "Sometimes lighter is better."

Heineken pulled the ad from TV and the Internet. A company spokesperson insists the ad was only referencing Heineken Light Beer, but adds, "we missed the mark and we are taking that feedback to heart."

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