LOUISVILLE, Ky. (WDRB) -- From Churchill Downs to bourbon, Louisville has a rich history.

But Christine Tarquinio with Greater Louisville Inc. is more concerned about the city's future.

"We have almost 27,000 open jobs, and that's only projected to grow," Tarquinio said.

So GLI is trying to help businesses in the city recruit nearly 40,000 new residents by 2020. To do that, it rolled out a new recruitment tool last month.

"City Champs is a way for individuals who are thinking about moving to Louisville or who are new in Louisville have an easier time acclimating to Louisville and getting to know the city and learning how to fit in," Tarquinio said.

The goal is to connect those prospective residents with people who know the city best, like Tarquinio, through a central website. A University of Louisville graduate, she is just one of Louisville's newest ambassadors.

"Our City Champs are a very diverse group of people," Tarquinio said. "My area of expertise is marketing and advertising and also anything related to kids or art."

Ricky Santiago, a transplant from Puerto Rico, specializes in sports, government and all things Latino.

"When we moved, navigating the city was pretty hard, specifically for my mom," Santiago said. "She didn't really speak English. ... I wouldn't want anyone to go through what my parents went through, so I try to do the best I can for them to have a warm hand-off in the community."

And if it's Spanish food you want, he's got that covered too.

"If you're looking for breakfast, Con Huevos is great," Santiago said.

Right now, City Champs has 21 ambassadors and is in the pilot phase until October.

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