LOUISVILLE, Ky. (WDRB) – There’s a new Omni hotel in Louisville. A soccer stadium planned for Butchertown has its groundbreaking today. And a newly expanded convention center is set to open in August.

Now, the agency that markets the city's tourism and travel business is getting a new name.

The Louisville Convention & Visitors Bureau is becoming Louisville Tourism, a change that comes as the organization turns 50.

The new streamlined name reflects the bureau’s broader work of developing tourism in the city, president and CEO Karen Williams said.

“We’re really selling Louisville,” she said. “We’re not selling just conventions. We’re not just selling visitors. What we’re selling is tourism.”

The name change was to be announced Thursday morning at an event at the Brown Theatre.

Taxes paid on local hotel rooms helps fund Louisville Tourism. The agency helps bring conventions and meetings to town and is responsible for paying off $151 million in bonds issued to renovate the Kentucky International Convention Center.

“We’re still a convention bureau,” Williams said. “But we’re really just going to promote and market what economic development is about – and that’s tourism.”

Copyright 2018 WDRB Media. All rights reserved.