LOUISVILLE, Ky. (WDRB) -- Country music superstar Chris Stapleton is helping promote tourism in Kentucky.

The Lexington-born singer's voice will be featured in several commercials promoting the state's culinary arts. The goal of the state’s Better in the Bluegrass culinary tourism campaign is to draw visitors to Kentucky who might not know what the state offers other than bourbon and horses.

The Kentucky Department of Tourism also worked with TV network Bravo to secure Kentucky as the filming location for this year's season of "Top Chef."

Stapleton's debut album, Traveller, won a Grammy Award for Best Country Music Album.

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