Remember that controversial Snickers Super Bowl commercial that showed two men trying to eat the same candy bar -- causing them to accidentally kiss?
The Gay & Lesbian Alliance Against Defamation claimed it was homophobic, calling it "inexcusable." And, fearful of being thought of as politically incorrect, Snickers caved in and yanked the spot.
For my part, I think this was simply a classic case of overreaction all around.
Think about it. The two guys in question basically came across as idiots whose manic reflex response to an accidental touching of lips included a frenzy of self-inflicted pain as a way of convincing themselves they were still "real men."
The joke was, this was the best these two insecure dopes could come up with when it came to defining their sexual identities.
Seen in that light, the spot actually ridiculed homophobia.
But now, I'm over-analyzing. The truth is, there was no hidden message, one way or the other. And when any special interest group claims there was, it's just a dishonest allegation to advance an agenda that depends upon taking offense - justified or not -- at every available opportunity.
As far as I'm concerned, the whole thing just proves a Snickers Bar isn't the only thing that contains its share of nuts.
I'm Bill Lamb, and that's my...Point of View.