All We Are Saying Is, Give Ford A Chance (04/03/07) - WDRB 41 Louisville News

All We Are Saying Is, Give Ford A Chance (04/03/07)

Because Ford is having a tough time these days getting consumers to buy their products, many fear the company may decide to close one of its Louisville plants.

But why can't Ford sell more cars?

Thirty years ago, the correct answer may have been "They don't make them as well as their foreign competitors." But since 2000 I've owned or driven Explorers, Expeditions and now the new Ford Edge, and I have to say that assumption is no longer valid.

I don't mean this to be a commercial for Ford, but these excellent vehicles should easily compete with other automotive brands. So what's the problem?

Kentucky - and other states -- have done their part through generous tax incentives. The union has done its part by making significant concessions. And Ford's employees have certainly done their part by building such quality vehicles.

But two problems remain: Ford's marketing has failed to communicate the quality of its brand to the public; and too many people still refuse to consider anything that might challenge assumptions they made three decades ago.

I'm just suggesting we all be more open-minded the next time we're car-shopping. Because buying a car in 2007 based on information that may have been true in 1977 just doesn't make a whole lot of sense.

I'm Bill Lamb, and that's my Point of View.

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